BIPARTISAN BACKLASH: Cracker Barrel’s New Logo Sparks Fury from Both Sides of the Aisle

Published on 22 August 2025 at 10:01

August 22, 2025 | Daytona Beach, FL — In a rare moment of political unity, the Democratic Party and California Governor Gavin Newsom’s press office have joined conservative voices in roasting Cracker Barrel’s new text-only logo, which ditches the iconic image of a man seated beside a barrel.

The redesign, part of Cracker Barrel’s “All the More” campaign, was intended to modernize the brand and appeal to younger diners. Instead, it ignited a firestorm of criticism across the political spectrum.

> “THE NEW ONE LOOKS LIKE CHEAP VELVEETA ‘CHEESE’ FROM WALMART … FIX IT’ ASAP! WOKE IS DEAD!!” Newsom’s press office posted on X, mimicking former President Trump’s signature caps-heavy style.

> “We think the Cracker Barrel rebrand sucks too,” the official Democratic Party account chimed in.

The backlash follows similar outrage from conservative figures like Donald Trump Jr., who called the change “brand suicide,” and country singer John Rich, who warned of a potential “Bud Light moment” for the chain.

Cracker Barrel CEO Julie Felss Masino defended the redesign, calling it a “call-back to the original” 1969 logo and insisting that the brand’s values remain unchanged.

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⚠️ Disclaimer: Satirical Elements Included

This article includes real quotes and verified backlash from both Democratic and Republican figures. However, the framing and tone are satirical and intended for humorous commentary. The quote from Governor Newsom’s press office is real but written in parody style. No official bipartisan resolution has been filed against Cracker Barrel’s logo.

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